SAE International’s AeroTech Event Hosts Top Aerospace Leaders, March 15-17, 2022

SAE International® and ASM International Partner to Expand Technical Program, Exhibit Hall and Networking

WARRENDALE, Pa. (February 10, 2022) - To address the fundamental issues and opportunities facing the aerospace industry today and in the future, SAE International announced today that AeroTech® will take place March 15-17, 2022, at the Pasadena Convention Center in California. The leading aerospace event brings together engineers, executives and professionals to discuss critical topics on a neutral platform for the benefit of the entire industry.

This year SAE has partnered with ASM International to provide an unparalleled program for industry leaders to network, discuss and innovate. The three-day program, which includes access to ASM’s AeroMat technical program, will address critical topics in aerospace and defense including: sustainability; automation; artificial intelligence; autonomous and unmanned systems; electric and connected aircraft; air taxis; additive manufacturing; and more.

“AeroTech brings together thought leaders and peers from across the global aerospace and defense ecosystem committed to pushing the boundaries of what is possible,” said David Alexander, Senior Director, Aerospace Standards, SAE International. “And taking inspiration from the impressive keynotes, technical and panel sessions, we will also have a number of SAE aerospace standards committees meeting to progress the development of industry standards that will propel the industry for years to come.”

Through an array of panel discussions, technical sessions and keynote presentations, participants can interact with the brightest industry minds to discuss practical applications, implementation of industry innovations and cutting-edge research. Over the three days, AeroTech will feature keynote addresses from industry leaders including:

• Dr. Naveed Hussain, Chief Technology Officer, Boeing and Vice President and General Manager, Boeing Research & Technology
• Roberto Guerrero, Deputy Assistant Secretary of the Air Force, Operational Energy
• Dr. Danny Howard, Director of Space Electrics for Space & Launch Engineering, Boeing Defense, Space & Security (BDS)
• Dr. Parimal Kopadekar, Director of NASA Aeronautics Research Institute (NARI)
• Davis Hackenberg, Advanced Air Mobility (AAM) Mission Integration Manager, NASA
• Ramy Mourad, Director of Engineering, Urban Air Mobility, Boeing
• Melissa Orme, Vice President, Additive Manufacturing, Boeing
• Annabel Flores, President, Electronic Warfare Systems, Raytheon Intelligence & Space
• Jason Clark, Vice President - Boeing Commercial Airplane, Fabrication and Supply Chain Engineering, Boeing
• Susan Ying, Senior Vice President, Ampaire

Participants will also have access to interactive panels, technical programs and networking forums including the AeroConnect Challenge Reception, sponsored by Boeing. The SAE AeroConnect Challenge™ is a student engineering design competition that provides an opportunity for students to think critically about current and future emerging technologies in the mobility engineering industry. AeroTech is sponsored by Collins Aerospace, Boeing, Tektronix, and “Aerospace & Defense Review”. To see the full program and learn more about AeroTech, visit: https://www.sae.org/attend/aerotech. To register for the event, visit: https://www.sae.org/attend/aerotech/registration.

About SAE International SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at http://www.sae.org.

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Contact:

Jeff Laskowski

SAE International

248.925.4770

pr@sae.org

Read our February 2022 Newsletter, "Great News from Your Board."  Click HERE to read.

“Don’t Get Sued—Protect Your Creativity.  What Marketing Needs to Know About Patents, Copyrights, Trademarks, and Trade Secrets”

Presented by William H. Honaker, Dickinson-Wright PLLC

Thursday, February 17, 2022, 1-2PM

Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation.

In this fast-moving program, you will learn:

· The 5 Pillars of IP Value

· How to protect your ideas, innovations, and brand from being stolen

· How to avoid being sued, or worse

· How to create an inventory of your most valuable IP assets

· A simple system to recognize, prioritize and maximize business value

Registration is FREE for MSE Detroit members; $25 for non-members/guests.

For more information and to register, please click HERE.

MSE Detroit "Meet and Greet"

Thursday, January 27, 2022, 5:30-7:30PM

Shield's Pizza in Troy

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Click HERE to read MSE Detroit's January 2022 newsletter.

"Home Alone"  December 2021 MSE Detroit Newsletter

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SSDM on a Roll with National and Regional Awards

TROY, Mich - SSDM, a premier digital marketing agency known for delivering measured outcomes, took top honors in several recent award competitions.

2021 U.S. Search Award Win

SSDM won for its quick-to-market campaign for EmPower HR, a professional employer organization (PEO) headquartered in Brighton, Michigan. Besting nine other finalists in the category for Best Use of Content Marketing, SSDM is thrilled that its integrated campaign for EmPower HR significantly impressed the judges.

“It was the first-ever digital campaign undertaken by EmPower, and we were delighted to help bring a fresh perspective to its marketing efforts,” says Michael J. Taylor II, SSDM partner and creative director. “Using a full suite of initiatives, including a completely new website, totally new content and multi-channel marketing, our partnership with EmPower on this campaign exceeded objectives.”

2021 U.S. Agency Award Win

SSDM won in the Campaign Effectiveness category for its digital marketing campaign for the introduction of the Bosch ADS 525X automotive diagnostics systems from Bosch Automotive Service Systems, Inc., a division of the multinational industry leader. The campaign included paid search, display and remarketing components for the best opportunity to reach the most qualified prospects.

“With a targeted combination of messaging and imagery, through the right channels, and optimized constantly, the 90-day campaign more than achieved the desired results for Bosch,” says Patrick Eslinger, senior customer experience manager and performance supervisor at SSDM.

Metro Detroit Best and Brightest Companies to Work ForⓇ

In addition, SSDM won its third Metro Detroit Best + Brightest award in 2021, validating the agency’s commitment to transparency and growth. The annual survey takes the temperature of a company’s employees, and honors “organizations that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.”

The participation process for Best and Brightest features a company self-assessment, anonymous employee surveys and a third-party evaluation. After the submission and evaluation processes, companies are provided a report with valuable insights to help them identify opportunities for growth.

About SSDM

SSDM, an award-winning digital marketing agency of 25 employees, is focused on the customer journey. With experts and expertise in search, social, lead generation, data analysis and strategy development, SSDM is a nationally recognized industry leader, the 2019 Interactive Marketing Association’s Best Small Interactive Agency of the Year, 2020 U.S. Social Media Award winner, and Crain’s 2020 Cool Places to Work awardee.

"Thankfulness"  MSE Detroit November 2021 Newsletter.  Please click HERE to read this month's newsletter.

"Kaizen...What is Kaizen?"  Read MSE Detroit's October 2021 Newsletter HERE.

Are you looking for opportunities to get involved with MSE Detroit?

Here are some suggestions:

Program/Education Committee – Fall and Winter programing is being created. The next meeting will be scheduled soon. Let us know you are interested, and details will be forwarded.

Membership Committee – This is a committee that embodies the mantra of Sales & Marketing Professionals that have a passion for the craft. They are well-aware of the benefits of MSE Detroit membership and want to spread the word. Join this lively group!

Board of Directors – We are always looking for a few good men and women that can add new voices and perspectives. Let us know if you are interested. The meetings are currently the first Friday morning of the month and for right now via Zoom.

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