“Don’t Get Sued—Protect Your Creativity.
What Marketing Needs to Know About Patents, Copyrights, Trademarks, and Trade Secrets”
Presented by William H. Honaker, Dickinson-Wright PLLC
Thursday, February 17, 2022, 1-2PM
Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation.
In this fast-moving program, you will learn:
· The 5 Pillars of IP Value
· How to protect your ideas, innovations, and brand from being stolen
· How to avoid being sued, or worse
· How to create an inventory of your most valuable IP assets
· A simple system to recognize, prioritize and maximize business value
Registration is FREE for MSE Detroit members;
$25 for non-members/guests.
Please take a quick survey to help us focus this webinar for YOU.
Our Speaker, William H. Honaker:
For more than 35 years, Bill Honaker has been helping businesses to protect their patents, trademarks, and copyrights. A former Patent and Trademark Office Examiner and Chair of the IP Section of the Michigan State Bar, he is a partner with Dickinson Wright, LLC. His awards include being named 1 of 50 Trailblazers in IP Law by The National Law Journal, IP Star, and Best Lawyers in America. He’s especially good at keeping clients out of court.