NEWS
WCX 2022 Reveal Presentation Tuesday, March 8, 2022 9-9:45AM, Virtual
SAE’s WCX is back as a face-to-face event in Detroit on April 5-7, 2022!
For more information and to register, click WCX Kick Off Invitation.pdf
SAE’s Brand Campaign “Meet SAE” Wins Award of Merit at Pittsburgh PRSA Renaissance Awards
Campaign Recognized as a Top Integrated Marketing Campaign Among Crowded Pool of Applicants
WARRENDALE, Pa. (February 7, 2022) - The Pittsburgh chapter of the Public Relations Society of America (PRSA) recognized SAE International’s “Meet SAE” campaign during its annual Renaissance Awards on Jan. 27, 2022. The campaign earned an Award of Merit for Integrated Marketing Campaign. “Meet SAE” was one of more than 30 different communication campaigns and tactics honored among some of the most recognizable brands in the area including Duquesne Light Company, Allegheny Health Network, 84 Lumber and Highmark.
“This is the first time that SAE has been recognized for its marketing and public relations efforts alongside top-tier organizations in the field,” said Frank Menchaca, chief growth officer, SAE International. “I am super proud of the team and now that we are in the winner’s circle, we want to be there every year.”
The campaign is a joint effort from SAE International and video production agency Vinegar Hill and focuses on the human side of mobility, demonstrating the impact that the organization has on everyday lives. The team produced four videos showcasing a diverse range of individuals whose lives are touched by the work of SAE members.
“What a thrill to win this award from the PRSA for our collaboration with SAE International. Exploring these unique characters and stories with the SAE team was such a wonderful experience. It’s so cool to see these stories finding their audience,” said David Altrogge, Vinegar Hill co-founder and director.
The campaign initially launched in November 2021, with video spots across streaming services including Hulu and YouTube TV as well as on major social media platforms, including Facebook, LinkedIn, Instagram and Twitter. The launch earned coverage in industry vertical Automotive News, among other publications.
A second targeted push is in development for 2022.
The full campaign is available at http://meet.sae.org/meet-sae, with all supporting videos available at http://meet.sae.org/meet-pete, http://meet.sae.org/meet-sklyar, http:// meet.sae.org/meet-violet and http://meet.sae.org/meet-sae respectively.
About SAE International
SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at www.sae.org.
About Vinegar Hill
Vinegar Hill is a production company and storytelling outfit. They make documentaries. Their films have been featured by the LA Times, HuffPost, CNN, BBC, and NatGeo. They believe that film has the power to do good. Every year, they dedicate five percent of their revenue to produce at-cost films for up-and-coming non-profits that inspire them. More at https://vinegarhill.film/.
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Contact:
Jeff Laskowski
SAE International 248.925.4770 pr@sae.org
SAE International’s AeroTech Event Hosts Top Aerospace Leaders, March 15-17, 2022
SAE International® and ASM International Partner to Expand Technical Program, Exhibit Hall and Networking
WARRENDALE, Pa. (February 10, 2022) - To address the fundamental issues and opportunities facing the aerospace industry today and in the future, SAE International announced today that AeroTech® will take place March 15-17, 2022, at the Pasadena Convention Center in California. The leading aerospace event brings together engineers, executives and professionals to discuss critical topics on a neutral platform for the benefit of the entire industry.
This year SAE has partnered with ASM International to provide an unparalleled program for industry leaders to network, discuss and innovate. The three-day program, which includes access to ASM’s AeroMat technical program, will address critical topics in aerospace and defense including: sustainability; automation; artificial intelligence; autonomous and unmanned systems; electric and connected aircraft; air taxis; additive manufacturing; and more.
“AeroTech brings together thought leaders and peers from across the global aerospace and defense ecosystem committed to pushing the boundaries of what is possible,” said David Alexander, Senior Director, Aerospace Standards, SAE International. “And taking inspiration from the impressive keynotes, technical and panel sessions, we will also have a number of SAE aerospace standards committees meeting to progress the development of industry standards that will propel the industry for years to come.”
Through an array of panel discussions, technical sessions and keynote presentations, participants can interact with the brightest industry minds to discuss practical applications, implementation of industry innovations and cutting-edge research. Over the three days, AeroTech will feature keynote addresses from industry leaders including:
Dr. Naveed Hussain, Chief Technology Officer, Boeing and Vice President and General Manager, Boeing Research & Technology Roberto Guerrero, Deputy Assistant Secretary of the Air Force, Operational Energy Dr. Danny Howard, Director of Space Electrics for Space & Launch Engineering, Boeing Defense, Space & Security (BDS) Dr. Parimal Kopadekar, Director of NASA Aeronautics Research Institute (NARI) Davis Hackenberg, Advanced Air Mobility (AAM) Mission Integration Manager, NASA Ramy Mourad, Director of Engineering, Urban Air Mobility, Boeing Melissa Orme, Vice President, Additive Manufacturing, Boeing Annabel Flores, President, Electronic Warfare Systems, Raytheon Intelligence & Space Jason Clark, Vice President - Boeing Commercial Airplane, Fabrication and Supply Chain Engineering, Boeing Susan Ying, Senior Vice President, Ampaire
Participants will also have access to interactive panels, technical programs and networking forums including the AeroConnect Challenge Reception, sponsored by Boeing. The SAE AeroConnect Challenge™ is a student engineering design competition that provides an opportunity for students to think critically about current and future emerging technologies in the mobility engineering industry. AeroTech is sponsored by Collins Aerospace, Boeing, Tektronix, and “Aerospace & Defense Review”. To see the full program and learn more about AeroTech, visit: https://www.sae.org/attend/aerotech. To register for the event, visit: https://www.sae.org/attend/aerotech/registration.
About SAE International SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at http://www.sae.org.
SAE International
248.925.4770
pr@sae.org
Read our February 2022 Newsletter, "Great News from Your Board." Click HERE to read.
“Don’t Get Sued—Protect Your Creativity. What Marketing Needs to Know About Patents, Copyrights, Trademarks, and Trade Secrets”
Presented by William H. Honaker, Dickinson-Wright PLLC
Thursday, February 17, 2022, 1-2PM
Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation.
In this fast-moving program, you will learn:
· The 5 Pillars of IP Value · How to protect your ideas, innovations, and brand from being stolen · How to avoid being sued, or worse · How to create an inventory of your most valuable IP assets · A simple system to recognize, prioritize and maximize business value
· The 5 Pillars of IP Value
· How to protect your ideas, innovations, and brand from being stolen
· How to avoid being sued, or worse
· How to create an inventory of your most valuable IP assets
· A simple system to recognize, prioritize and maximize business value
Registration is FREE for MSE Detroit members; $25 for non-members/guests.
For more information and to register, please click HERE.
MSE Detroit "Meet and Greet"
Thursday, January 27, 2022, 5:30-7:30PM
Shield's Pizza in Troy
Click HERE for more information.
Click HERE to read MSE Detroit's January 2022 newsletter.
"Home Alone" December 2021 MSE Detroit Newsletter
Click HERE to read this month's newsletter.
SSDM on a Roll with National and Regional Awards
TROY, Mich - SSDM, a premier digital marketing agency known for delivering measured outcomes, took top honors in several recent award competitions.
2021 U.S. Search Award Win
SSDM won for its quick-to-market campaign for EmPower HR, a professional employer organization (PEO) headquartered in Brighton, Michigan. Besting nine other finalists in the category for Best Use of Content Marketing, SSDM is thrilled that its integrated campaign for EmPower HR significantly impressed the judges.
“It was the first-ever digital campaign undertaken by EmPower, and we were delighted to help bring a fresh perspective to its marketing efforts,” says Michael J. Taylor II, SSDM partner and creative director. “Using a full suite of initiatives, including a completely new website, totally new content and multi-channel marketing, our partnership with EmPower on this campaign exceeded objectives.”
2021 U.S. Agency Award Win
SSDM won in the Campaign Effectiveness category for its digital marketing campaign for the introduction of the Bosch ADS 525X automotive diagnostics systems from Bosch Automotive Service Systems, Inc., a division of the multinational industry leader. The campaign included paid search, display and remarketing components for the best opportunity to reach the most qualified prospects.
“With a targeted combination of messaging and imagery, through the right channels, and optimized constantly, the 90-day campaign more than achieved the desired results for Bosch,” says Patrick Eslinger, senior customer experience manager and performance supervisor at SSDM.
Metro Detroit Best and Brightest Companies to Work ForⓇ
In addition, SSDM won its third Metro Detroit Best + Brightest award in 2021, validating the agency’s commitment to transparency and growth. The annual survey takes the temperature of a company’s employees, and honors “organizations that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more.”
The participation process for Best and Brightest features a company self-assessment, anonymous employee surveys and a third-party evaluation. After the submission and evaluation processes, companies are provided a report with valuable insights to help them identify opportunities for growth.
About SSDM
SSDM, an award-winning digital marketing agency of 25 employees, is focused on the customer journey. With experts and expertise in search, social, lead generation, data analysis and strategy development, SSDM is a nationally recognized industry leader, the 2019 Interactive Marketing Association’s Best Small Interactive Agency of the Year, 2020 U.S. Social Media Award winner, and Crain’s 2020 Cool Places to Work awardee.
"Thankfulness" MSE Detroit November 2021 Newsletter. Please click HERE to read this month's newsletter.
Contact Us(248) 643-6590
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