Please click HERE to read this month's newsletter.

"A Fireside Chat with Frank Venegas Jr." was an outstanding program in June.  Read more HERE. 

Two exciting MSE Detroit events this month!  Read all about it in the June 2022 MSE Detroit newsletter.

"May is Graduation Season," MSED webinar on 5/17...read it all HERE.

TROY, Mich., April 19, 2022 – Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep media relations and communications experience in the automotive and mobility technology sector – has again been named among the top independent PR firms in several categories by O’Dwyer’s, a public relations trade publication long considered the “Bible” of the industry.

O’Dwyer’s list showed Bianchi PR ranked among the top 10 nationally in the automotive / transportation sector and was one of only two Detroit-area-based PR agencies ranked in the top 25 nationally, based on 2021 billings in this mobility PR specialization.

Also, in the 2022 rankings, Bianchi PR rates as the #2 independent PR firm headquartered in the metro Detroit area, #25 among independent PR firms in the Midwest and #134 in its overall U.S. rankings.

The 2022 O’Dwyer’s rankings are the publication’s 53rd annual effort and were released in early April.

About Bianchi PR

Bianchi PR offers unmatched expertise in business-to-business public relations for automotive, commercial vehicle and mobility technology suppliers, including new entrants with enabling technologies for emobility, autonomous vehicles and connected vehicles.

Founded in 1992, Bianchi PR’s team believes in helping innovators to make mobility, and the world, better: smarter, safer, cleaner, more efficient, more comfortable and more fun.

Among Bianchi PR’s ongoing business-to-business PR clients are Adient, Cooper Standard, Freudenberg Sealing Technologies, Rolls-Royce Power Systems/mtu brand, SAE International, Schaeffler Group and Yanfeng.

The firm’s experience also includes work with automotive technology companies such as ZF, TRW, Valeo and Ibeo Automotive Systems, as well as consulting firms and industry trade organizations such as the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute.

As the Detroit affiliate for the Public Relations Global Network, the firm also offers expert, on-the-ground PR support in all major markets around the world. For more information, visit www.bianchipr.com or call 248-269-1122.

Click HERE to read this month's President's Letter, "Stress Awareness Month" and the rest of the April 2022 MSE Detroit newsletter.

Chad Toms, VP of Sales for Reliance One and MSE Detroit Board Member, was a panelist for the Michigan Hispanic Chamber of Commerce's Small Business Series on March 7, 2022.  The topic was "Business Development:  Hunters and Farmers."

You can watch a recording of this webinar HERE.

Click HERE to read MSE Detroit's March 2022 newsletter, "Business is a Contact Sport."

WCX 2022 Reveal Presentation
Tuesday, March 8, 2022
9-9:45AM, Virtual

SAE’s WCX is back as a face-to-face event in Detroit on April 5-7, 2022!

Give us 45 minutes of your time and we will share more details like : 

• Over 500 presentations covering every element of the vehicle design and development 
• 8 Leadership Summit Roundtable address the critical business of technology issues 
• Gala 
• 2022 Ford Maverick Vehicle event in conjunction with the SAE Detroit Section 
• Full Exhibition featuring critical companies from the supply chain - Chat with experts - Mobile History Committee - J3300 Demonstration 

For more information and to register, click WCX Kick Off Invitation.pdf

SAE’s Brand Campaign “Meet SAE” Wins Award of Merit at Pittsburgh PRSA Renaissance Awards

Campaign Recognized as a Top Integrated Marketing Campaign Among Crowded Pool of Applicants

WARRENDALE, Pa. (February 7, 2022) - The Pittsburgh chapter of the Public Relations Society of America (PRSA) recognized SAE International’s “Meet SAE” campaign during its annual Renaissance Awards on Jan. 27, 2022. The campaign earned an Award of Merit for Integrated Marketing Campaign. “Meet SAE” was one of more than 30 different communication campaigns and tactics honored among some of the most recognizable brands in the area including Duquesne Light Company, Allegheny Health Network, 84 Lumber and Highmark.

“This is the first time that SAE has been recognized for its marketing and public relations efforts alongside top-tier organizations in the field,” said Frank Menchaca, chief growth officer, SAE International. “I am super proud of the team and now that we are in the winner’s circle, we want to be there every year.”

The campaign is a joint effort from SAE International and video production agency Vinegar Hill and focuses on the human side of mobility, demonstrating the impact that the organization has on everyday lives. The team produced four videos showcasing a diverse range of individuals whose lives are touched by the work of SAE members.

“What a thrill to win this award from the PRSA for our collaboration with SAE International. Exploring these unique characters and stories with the SAE team was such a wonderful experience. It’s so cool to see these stories finding their audience,” said David Altrogge, Vinegar Hill co-founder and director.

The campaign initially launched in November 2021, with video spots across streaming services including Hulu and YouTube TV as well as on major social media platforms, including Facebook, LinkedIn, Instagram and Twitter. The launch earned coverage in industry vertical Automotive News, among other publications.

A second targeted push is in development for 2022.

The full campaign is available at http://meet.sae.org/meet-sae, with all supporting videos available at http://meet.sae.org/meet-pete, http://meet.sae.org/meet-sklyar,  http:// meet.sae.org/meet-violet and  http://meet.sae.org/meet-sae respectively.

About SAE International

SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at www.sae.org.

About Vinegar Hill

Vinegar Hill is a production company and storytelling outfit. They make documentaries. Their films have been featured by the LA Times, HuffPost, CNN, BBC, and NatGeo. They believe that film has the power to do good. Every year, they dedicate five percent of their revenue to produce at-cost films for up-and-coming non-profits that inspire them. More at https://vinegarhill.film/.

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Contact:

Jeff Laskowski

SAE International 248.925.4770 pr@sae.org