“Don’t Get Sued—Protect Your Creativity.  What Marketing Needs to Know About Patents, Copyrights, Trademarks, and Trade Secrets”

Presented by William H. Honaker, Dickinson-Wright PLLC

Thursday, February 17, 2022, 1-2PM

Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation.

In this fast-moving program, you will learn:

· The 5 Pillars of IP Value

· How to protect your ideas, innovations, and brand from being stolen

· How to avoid being sued, or worse

· How to create an inventory of your most valuable IP assets

· A simple system to recognize, prioritize and maximize business value

Registration is FREE for MSE Detroit members; $25 for non-members/guests.

For more information and to register, please click HERE.