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Member News: SAE’s Brand Campaign “Meet SAE” Wins Award of Merit at Pittsburgh PRSA Renaissance Awards

Monday, February 21, 2022 11:23 AM | Anonymous member (Administrator)

SAE’s Brand Campaign “Meet SAE” Wins Award of Merit at Pittsburgh PRSA Renaissance Awards

Campaign Recognized as a Top Integrated Marketing Campaign Among Crowded Pool of Applicants

WARRENDALE, Pa. (February 7, 2022) - The Pittsburgh chapter of the Public Relations Society of America (PRSA) recognized SAE International’s “Meet SAE” campaign during its annual Renaissance Awards on Jan. 27, 2022. The campaign earned an Award of Merit for Integrated Marketing Campaign. “Meet SAE” was one of more than 30 different communication campaigns and tactics honored among some of the most recognizable brands in the area including Duquesne Light Company, Allegheny Health Network, 84 Lumber and Highmark.

“This is the first time that SAE has been recognized for its marketing and public relations efforts alongside top-tier organizations in the field,” said Frank Menchaca, chief growth officer, SAE International. “I am super proud of the team and now that we are in the winner’s circle, we want to be there every year.”

The campaign is a joint effort from SAE International and video production agency Vinegar Hill and focuses on the human side of mobility, demonstrating the impact that the organization has on everyday lives. The team produced four videos showcasing a diverse range of individuals whose lives are touched by the work of SAE members.

“What a thrill to win this award from the PRSA for our collaboration with SAE International. Exploring these unique characters and stories with the SAE team was such a wonderful experience. It’s so cool to see these stories finding their audience,” said David Altrogge, Vinegar Hill co-founder and director.

The campaign initially launched in November 2021, with video spots across streaming services including Hulu and YouTube TV as well as on major social media platforms, including Facebook, LinkedIn, Instagram and Twitter. The launch earned coverage in industry vertical Automotive News, among other publications.

A second targeted push is in development for 2022.

The full campaign is available at http://meet.sae.org/meet-sae, with all supporting videos available at http://meet.sae.org/meet-pete, http://meet.sae.org/meet-sklyar,  http:// meet.sae.org/meet-violet and  http://meet.sae.org/meet-sae respectively.

About SAE International

SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at www.sae.org.

About Vinegar Hill

Vinegar Hill is a production company and storytelling outfit. They make documentaries. Their films have been featured by the LA Times, HuffPost, CNN, BBC, and NatGeo. They believe that film has the power to do good. Every year, they dedicate five percent of their revenue to produce at-cost films for up-and-coming non-profits that inspire them. More at https://vinegarhill.film/.



Jeff Laskowski

SAE International 248.925.4770 pr@sae.org

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