Two exciting MSE Detroit events this month! Read all about it in the June 2022 MSE Detroit newsletter.
"May is Graduation Season," MSED webinar on 5/17...read it all HERE.
TROY, Mich., April 19, 2022 – Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep media relations and communications experience in the automotive and mobility technology sector – has again been named among the top independent PR firms in several categories by O’Dwyer’s, a public relations trade publication long considered the “Bible” of the industry.
O’Dwyer’s list showed Bianchi PR ranked among the top 10 nationally in the automotive / transportation sector and was one of only two Detroit-area-based PR agencies ranked in the top 25 nationally, based on 2021 billings in this mobility PR specialization.
Also, in the 2022 rankings, Bianchi PR rates as the #2 independent PR firm headquartered in the metro Detroit area, #25 among independent PR firms in the Midwest and #134 in its overall U.S. rankings.
The 2022 O’Dwyer’s rankings are the publication’s 53rd annual effort and were released in early April.
About Bianchi PR
Bianchi PR offers unmatched expertise in business-to-business public relations for automotive, commercial vehicle and mobility technology suppliers, including new entrants with enabling technologies for emobility, autonomous vehicles and connected vehicles.
Founded in 1992, Bianchi PR’s team believes in helping innovators to make mobility, and the world, better: smarter, safer, cleaner, more efficient, more comfortable and more fun.
Among Bianchi PR’s ongoing business-to-business PR clients are Adient, Cooper Standard, Freudenberg Sealing Technologies, Rolls-Royce Power Systems/mtu brand, SAE International, Schaeffler Group and Yanfeng.
The firm’s experience also includes work with automotive technology companies such as ZF, TRW, Valeo and Ibeo Automotive Systems, as well as consulting firms and industry trade organizations such as the Automotive Industry Action Group, the Center for Automotive Research and the Steel Market Development Institute.
As the Detroit affiliate for the Public Relations Global Network, the firm also offers expert, on-the-ground PR support in all major markets around the world. For more information, visit www.bianchipr.com or call 248-269-1122.
Click HERE to read this month's President's Letter, "Stress Awareness Month" and the rest of the April 2022 MSE Detroit newsletter.
Chad Toms, VP of Sales for Reliance One and MSE Detroit Board Member, was a panelist for the Michigan Hispanic Chamber of Commerce's Small Business Series on March 7, 2022. The topic was "Business Development: Hunters and Farmers."
You can watch a recording of this webinar HERE.
Click HERE to read MSE Detroit's March 2022 newsletter, "Business is a Contact Sport."
WCX 2022 Reveal Presentation
Tuesday, March 8, 2022
SAE’s WCX is back as a face-to-face event in Detroit on April 5-7, 2022!
For more information and to register, click WCX Kick Off Invitation.pdf
SAE’s Brand Campaign “Meet SAE” Wins Award of Merit at Pittsburgh PRSA Renaissance Awards
Campaign Recognized as a Top Integrated Marketing Campaign Among Crowded Pool of Applicants
WARRENDALE, Pa. (February 7, 2022) - The Pittsburgh chapter of the Public Relations Society of America (PRSA) recognized SAE International’s “Meet SAE” campaign during its annual Renaissance Awards on Jan. 27, 2022. The campaign earned an Award of Merit for Integrated Marketing Campaign. “Meet SAE” was one of more than 30 different communication campaigns and tactics honored among some of the most recognizable brands in the area including Duquesne Light Company, Allegheny Health Network, 84 Lumber and Highmark.
“This is the first time that SAE has been recognized for its marketing and public relations efforts alongside top-tier organizations in the field,” said Frank Menchaca, chief growth officer, SAE International. “I am super proud of the team and now that we are in the winner’s circle, we want to be there every year.”
The campaign is a joint effort from SAE International and video production agency Vinegar Hill and focuses on the human side of mobility, demonstrating the impact that the organization has on everyday lives. The team produced four videos showcasing a diverse range of individuals whose lives are touched by the work of SAE members.
“What a thrill to win this award from the PRSA for our collaboration with SAE International. Exploring these unique characters and stories with the SAE team was such a wonderful experience. It’s so cool to see these stories finding their audience,” said David Altrogge, Vinegar Hill co-founder and director.
The campaign initially launched in November 2021, with video spots across streaming services including Hulu and YouTube TV as well as on major social media platforms, including Facebook, LinkedIn, Instagram and Twitter. The launch earned coverage in industry vertical Automotive News, among other publications.
A second targeted push is in development for 2022.
The full campaign is available at http://meet.sae.org/meet-sae, with all supporting videos available at http://meet.sae.org/meet-pete, http://meet.sae.org/meet-sklyar, http:// meet.sae.org/meet-violet and http://meet.sae.org/meet-sae respectively.
About SAE International
SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at www.sae.org.
About Vinegar Hill
Vinegar Hill is a production company and storytelling outfit. They make documentaries. Their films have been featured by the LA Times, HuffPost, CNN, BBC, and NatGeo. They believe that film has the power to do good. Every year, they dedicate five percent of their revenue to produce at-cost films for up-and-coming non-profits that inspire them. More at https://vinegarhill.film/.
SAE International 248.925.4770 email@example.com
SAE International’s AeroTech Event Hosts Top Aerospace Leaders, March 15-17, 2022
SAE International® and ASM International Partner to Expand Technical Program, Exhibit Hall and Networking
WARRENDALE, Pa. (February 10, 2022) - To address the fundamental issues and opportunities facing the aerospace industry today and in the future, SAE International announced today that AeroTech® will take place March 15-17, 2022, at the Pasadena Convention Center in California. The leading aerospace event brings together engineers, executives and professionals to discuss critical topics on a neutral platform for the benefit of the entire industry.
This year SAE has partnered with ASM International to provide an unparalleled program for industry leaders to network, discuss and innovate. The three-day program, which includes access to ASM’s AeroMat technical program, will address critical topics in aerospace and defense including: sustainability; automation; artificial intelligence; autonomous and unmanned systems; electric and connected aircraft; air taxis; additive manufacturing; and more.
“AeroTech brings together thought leaders and peers from across the global aerospace and defense ecosystem committed to pushing the boundaries of what is possible,” said David Alexander, Senior Director, Aerospace Standards, SAE International. “And taking inspiration from the impressive keynotes, technical and panel sessions, we will also have a number of SAE aerospace standards committees meeting to progress the development of industry standards that will propel the industry for years to come.”
Through an array of panel discussions, technical sessions and keynote presentations, participants can interact with the brightest industry minds to discuss practical applications, implementation of industry innovations and cutting-edge research. Over the three days, AeroTech will feature keynote addresses from industry leaders including:
Dr. Naveed Hussain, Chief Technology Officer, Boeing and Vice President and General Manager, Boeing Research & Technology
Roberto Guerrero, Deputy Assistant Secretary of the Air Force, Operational Energy
Dr. Danny Howard, Director of Space Electrics for Space & Launch Engineering, Boeing Defense, Space & Security (BDS)
Dr. Parimal Kopadekar, Director of NASA Aeronautics Research Institute (NARI)
Davis Hackenberg, Advanced Air Mobility (AAM) Mission Integration Manager, NASA
Ramy Mourad, Director of Engineering, Urban Air Mobility, Boeing
Melissa Orme, Vice President, Additive Manufacturing, Boeing
Annabel Flores, President, Electronic Warfare Systems, Raytheon Intelligence & Space
Jason Clark, Vice President - Boeing Commercial Airplane, Fabrication and Supply Chain Engineering, Boeing
Susan Ying, Senior Vice President, Ampaire
Participants will also have access to interactive panels, technical programs and networking forums including the AeroConnect Challenge Reception, sponsored by Boeing. The SAE AeroConnect Challenge™ is a student engineering design competition that provides an opportunity for students to think critically about current and future emerging technologies in the mobility engineering industry. AeroTech is sponsored by Collins Aerospace, Boeing, Tektronix, and “Aerospace & Defense Review”. To see the full program and learn more about AeroTech, visit: https://www.sae.org/attend/aerotech. To register for the event, visit: https://www.sae.org/attend/aerotech/registration.
About SAE International SAE International is a global association committed to advancing mobility knowledge and solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts and volunteers, we connect and educate mobility professionals to enable safe, clean, and accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for mobility engineering professionals and setting the standards for industry engineering. We strive for a better world through the work of our philanthropic SAE Foundation, including award-winning programs like A World In Motion® and the Collegiate Design Series™. More at http://www.sae.org.
Read our February 2022 Newsletter, "Great News from Your Board." Click HERE to read.
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