Saad Chehab, president and CEO, Chrysler Brand for Chrysler Group LLC, will be this year’s recipient of the Marketing & Sales Executives of Detroit’s (MSED) Trailblazer Award at the organization’s annual Black-Tie Gala to be held at the Roostertail in Detroit on October 18.
The Trailblazer Award recognizes an individual whose work significantly impacted the company they work for and the landscape of their industry.
As the head of Chrysler Brand, Chehab lead the team that developed the well-known and successful “Born of Fire” commercial and “Imported from Detroit" campaign. Chehab is also a member of the Group Executive Council as Head of Lancia and Chrysler Brands for Fiat S.p.A.
“We are honored to have Saad Chehab as the Trailblazer Award winner at this year’s Gala,” said Dave Harries, chairman of the MSED Gala and president of Spartan Marketing Services. “In a world where social media has put corporate decision making under intense scrutiny, the launch of the 'Imported from Detroit' campaign with the now famous two-minute commercial, 'Born of Fire', was a very bold move no company before Chrysler was willing to make. It made all of us in this region very proud of where we live and work.”
The event celebrates the exceptional achievements of business executives, and sales and marketing professionals in southeastern Michigan. It is the 19th annual black-tie fundraiser to be hosted by the MSED. Proceeds from the event benefit scholarships, educational seminars and charitable contributions.
“The Gala provides an opportunity for marketing and sales professionals to celebrate the achievements of their peers, network with other area business professionals and serves as a primary funding source for MSED education scholarships,” said Harries.
One individual and one team of southeast Michigan's top sales and marketing professionals will also be recognized and receive MSED’s Platinum Award. The award honors those whose work distinguishes themselves in the field and helps their companies achieve or exceed critical business goals. The winners are nominated by their professional peers and selected for their outstanding sales and marketing performance, which led to awarding or generation of new business and/or cost savings during 2011 and the beginning of this year.
Also at this year’s Gala, Jay Farner, president and chief marketing officer of Detroit-based Quicken Loans Inc, will be presented with MSED’s Executive Leadership Award.
An exclusive Trailblazer sponsorship package is available for this event. As one of the benefits, two of the six seats the purchasing company receives will be at Chehab’s table during The Gala.
Tickets for the black-tie event cost $150 for MSED members, $195 for non-members, $1,100 for a member’s table of eight and $1,400 for a non-member’s table. The price includes an elegant cocktail reception, dinner and afterglow reception.
For information about tickets, event details or sponsorship opportunities, contact Meeting Coordinators at (248) 643-6590 or visit MSED Gala page.