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Professional Development Seminar: "The 10 Biggest Mistakes Exhibitors Make at Trade Shows"

  • Friday, November 15, 2013
  • 8:00 AM - 10:30 AM
  • Management Education Center, 811 W. Square Lake Road, Troy, MI 48098


  • Current members of MSED.

MSED Professional Development Seminar


"The 10 Biggest Mistakes Exhibitors Make at Trade Shows and How to Overcome Each of Them"



presented by:

Colleen Kilpatrick

Marketing & Trade Show Consultant

Smart Cat Marketing


Exhibiting at a trade show has the potential to me the most powerful tool in the marketer's toolbox.  It can also be a colossal waste of time and money.


The key to trade show success is knowing what to do - and what not to do - when you exhibit. 


In this class you will learn the 10 biggest and most costly mistakes exhibitors consistently make. You could be making them too.


Then discover simple solutions you can implement immediately to get the greatest return on your trade show investment.  



 8:00am - 8:30am ~ Registration/Networking/Breakfast

 8:30am-10:00am ~ Presentation

10:00am-10:30am ~ Q&A/Networking






About the Speaker:

Colleen Kilpatrick is a Marketing and Trade Show consultant with a solid track record helping thousands of business owners and professionals get the greatest return on their trade show investment.


Always on the look-out for information and resources to enhance her clients’ trade show experience, Colleen is also a trainer for SendOutCards, an innovative, online tool many exhibitors refer to as “the greatest trade show follow-up tool available.


Sometimes referred to as a “Business Shrink”, Colleen is known for her ability to turn complex marketing concepts into simple, step-by-step solutions that can be understood and implemented with ease.

Contact Us
(248) 643-6590

PO Box 99463
Troy, MI 48099

Association Management provided by:
Meeting Coordinators, Inc.

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