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December Monthly Meeting with Mark LaNeve, Global Team Ford

  • Thursday, December 13, 2012
  • 7:30 AM - 10:00 AM
  • The Henry, 300 Town Center Drive, Dearborn, MI 48126


  • Current members of MSED.
  • Table of 8 for MSED Members - priority, reserved seating.
  • Priority, reserved seating for 8.

MSED Monthly Meeting


"Thriving in the Eye of the Storm:

Defining Brand Value in Turbulent Times"





Mark LaNeve

Chief Operating Officer

Global Team Ford



From helping lead the resurgence of an iconic automotive brand into the premium space (Volvo), to tying a beleaguered Cadillac brand to a radical new ad campaign featuring the rock and roll of Led Zeppelin, thereby driving Cadillac's renaissance for a new generation, Mark LaNeve has enjoyed a career of game-changing firsts and product turn-arounds. Mark brings a perspective shaded by leading sales, service and marketing for General Motors through one of the most tumultuous and difficult periods in U.S. automotive history.


Mark is now COO of Global Team Ford which is the WPP Group's purpose built agency to serve Ford Motor Company on a global basis. This is a special opportunity to hear from a professional who has mobilized ideas and people into tangible "wins" when others thought the task unattainable.




 7:30am - 8:00am ~  Registration/Networking

 8:00am - 8:30am ~  Breakfast

 8:30am - 9:30am ~  Presentation

 9:30am-10:00am ~  Networking



More About the Speaker

Contact Us
(248) 643-6590

PO Box 99463
Troy, MI 48099

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