MSE Detroit Luncheon
"Horses to Horsepower: Michigan's Past Meets Its Future"
Wednesday, August 24, 2022
Gerry Weinberg & Associates' Office
29777 Telegraph Road, Suite 2205, Southfield
Speakers: Tim Hygh, CEO Mackinac Island Tourism, and
Frank Buscemi, MBE Group CEO & Chief Creative Officer
Tickets: $50/MSE Detroit members;
$140/ticket + MSE Detroit Basic Membership
Ticket includes light lunch
Join MSE Detroit on Wednesday, August 24th, as we welcome two experts sharing their insight on two of Michigan’s Gems, Mackinac Island and the Detroit Auto Show.
For centuries, visitors have found Mackinac Island to be one of the world’s best travel destinations. In fact, Travel + Leisure magazine readers have voted Mackinac Island No. 1 on a list of the Top 15 Islands in the Continental U.S. in the publication’s World’s Best Awards this year. But what does it take to market an island?
With decades of marketing and sales experience, Tim Hygh, CEO of Mackinac Island Tourism, will share his insight on the ins and out of marketing the Jewel of the Great Lakes.
(More of) what to expect at NAIAS 2022
MBE Group CEO & Chief Creative Officer, Frank Buscemi and his team will share insights on what to expect at this year’s North American International Detroit Auto Show. The MBE Group team works closely with the show, handling PR, social media, government relations and general marketing support, and have first-hand information on all the activities taking place at this first-ever, indoor/outdoor Detroit Auto Show.
Frank will share an overview of what is happening during the course of the show, then his team will take questions from the audience.
Tim is a multimedia professional with experience in TV and Radio News, Pubic Relations, Broadcast Sales and Sales Management along with Destination Management.
In his current role as Executive Director of Mackinac Island Tourism, Tim manages the island’s Convention & Visitors Bureau and the Chamber of Commerce. They are tasked with being the chief storytellers of this magical place. In addition to advertising, PR and Social Media his team also produces events and advocates for the island in Lansing and Washington DC.
During his 26-year career, Frank has worked in the global automotive and heavy-duty truck markets, on both the OE and the aftermarket sides, as well as in the motorsports, retail and consumer goods sectors – all at the agency and corporate level. Being born and raised Detroit, Frank grew up in and around the automotive industry and has attended or worked on Detroit auto show-related events for more than 40 years. He has also directed marketing and communications activities at industry events in Asia, Australia, Europe, India and South America, among dozens in North America. He brings global experience in all aspects of marketing communications strategy and actions to clients including branding, public relations, creative development, advertising, social media and crisis communications.
About MBE Group: MBE Group is a full-service marketing communications agency, serving the automotive, trucking, mobility, tech, and consumer goods industries. With nearly 40 years of experience and offices in Bloomfield Hills, Mich., and San Rafael, Calif., and a network of nearly 70 agencies around the world through IPREX, MBE Group is focused on Amplifying Brands. The agency develops and executes B2B and B2C marketing programs designed to drive sales, increase market share and grow businesses.