"How to Market Your Business in a Pandemic:
For Small Professional Service Firms"
Tuesday, December 1, 2020, 1-2PM
Presented by Jeevak Badve, Principal + Director of Strategic Growth, Sundberg-Ferar
We are an 87-year young independent design studio, born right here in Detroit, offering professional consulting services for clients across the nation. Just like you, and literally everybody on this planet, we are on the quest to seek out new prospects and add them in the broad end of our sales funnel in this topsy turvy, virtual-only world.
We will share what we do and why do it. We will share our philosophy behind our arrangement of the numerous assets of social media, email blasts, content, webinars, articles, etc. It’s a confusing world out there with ever increasing options available for us to buy or experiment with. How do we manage our time/effort? How do we choose the things we do? Where are we finding the most traction? What is not working as expected?And finally, what should be the “hybrid” plan for 2021, and what would we still love to know that we might be missing?
Join us to understand how we, from a design studio’s perceptive, are managing the uncertainty and unknowns out there and leveraging the tools we have to properly communicate and raise awareness in the target market about our brand promise.
About Jeevak Badve:
Jeevak brings energy, passion & curiosity to his role as Director of Strategic Growth at Sundberg-Ferar (www.sundbergferar.com), a full-service Product Innovation Studio supporting the Product and Vehicle industries from its Metro Detroit location, established in 1934.
He helps companies to understand the fundamental role of Industrial Design Thinking: leveraging usefulness, usability, ergonomics & aesthetics as unique and compelling differentiators in your products and services to aid the sustainable growth of business via planning for the entire range of use-case scenarios and designing for ideal user experiences. With his unique blend of education & experience in all three domains; design, engineering and business he is a rallying voice for the alignment and inclusion of end users’ un-met needs, unspoken wants, and un-articulated desires in the core value proposition expressed by the products & service portfolio, to generate much sought after shareholder value.
He has 25 years of work experience, 7 years in India (Tata Motors ERC, Tata-Johnson, Voltas M&H) and 18 years in the USA, starting with GM Design Center, ASC and now at SF.
- Executive MBA, Michigan State University, Eli Broad College of Business. (Go Green)
- Master’s in Industrial Design, Indian Institute of Technology, IDC, IIT-Bombay
- Bachelor’s in Mechanical Engineering, Pune University, India.
Board member of:
- IDSA – Board member, 2011-2013, 2013-2016, 2019-2021 www.idsa.org
- MDC - Michigan Design Council, www.michigandesigncouncil.org
- DC3 - Detroit Creative Corridor Center, www.detroitc3.com
- Aether Group, www.aetherlearning.com
Areas of special interest & speaking themes: • Human Centric Design: Fundamentals of industrial design thinking. • The impact and value of product design for a sustainable and successful business growth. • Future scenario planning and leveraging innovation strategy to anticipate the unknowns.
He lives in Rochester Hills, a northern suburb of Detroit, MI with his wife and two notoriously curious and mischievous kids. He loves bird photography, kickboxing and obstacle course running.