An MSE Detroit Professional Development Workshop:
Do you know how to SELL
your company’s VALUE?
presented by: Todd Snelgrove
Registration is Closed.
Program Summary
What value does your company provide to its customers? Without the business case, explanation, tools and process to demonstrate why your company’s value is better than someone else’s lower price, how is procurement able to justify paying more? It’s your team’s job to demonstrate and document that value.
Join MSE Detroit on Feb. 19, 2019, at the MSU Management Education Center in Troy for a compelling three-hour workshop with Todd Snelgrove. Attendees will better understand how their companies can be more profitable creating, calculating, communicating, procuring and getting paid for the value they create. Todd is the former Global Vice President of Value with more than 15 years of experience in being the team leader on understanding, presenting, calculating, pricing and purchasing on Total Cost of Ownership (TCO) or Total Profit Added™ (TPA™) for SKF. Todd is now the founding partner at The Experts in Value, a consultancy that helps companies sell, market, price and negotiate based on measurable value.
This workshop is a great opportunity for sales managers and entire teams to learn the latest strategies and tactics needed to improve their company margins and profit performance first-hand.
About the Speaker:
Todd is the former Global Vice President of Value with over 15 years’ experience in being the team leader on understanding, presenting, calculating, pricing, and purchasing on Total Cost of Ownership (TCO) or Total Profit Added™ (TPA™) for SKF, and Vice President of Marketing for ABB. Todd is now the founding partner at The Experts in Value, a consultancy that helps companies sell, market, price and negotiate based on measurable value.
Todd is acknowledged to be a leading subject matter expert in the field of value. He has developed and implemented his leading insight into strategies for sales and marketing programs, strategic account management, customer value partnership agreements, TCO procurement strategies, and numerous programs that help customers and his company increase profitability by measuring and understanding Total Profit Added™. Todd has demonstrated successful customer partnership agreements with Global Fortune 1000 companies, in numerous industries such as Industrial, FinTech, and Medical, in all geographies of the world.
His work has been featured in articles on buying, selling, pricing, and procuring in numerous publications from leading business schools and scholarly reviews published by Harvard, MIT Sloan, Case Western, Wake Forest, Journal of Revenue and Pricing Management, London Business Press, Routledge, and others.
Todd has also led sessions on value at Executive MBA courses at IMD Switzerland, Chalmers Sweden, Kellogg USA, Esade Barcelona, University of Tennessee USA, University of Macquarie Australia, University of North Carolina, and London Business School.
Todd directed and edited the bestselling Routledge October 2016 book Value First Then Price - Quantifying Value in Business Markets from the Perspectives of both the Buyers and Sellers
Todd can be reached at todd@expertsinvalue.com or visit his website at www.expertsinvalue.com
MSED Event Cancellation Policy: Cancellations will be accepted until 5pm on Thursday, November 1st. Cancellations received by this date will be refunded less a 10% administrative fee, with a minimum charge of $5. Refunds cannot be issued for cancellations received after this date; however, substitutions for another person to attend in your place are gladly accepted.