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Shinola Detroit: An Inside Look at the Company's Story

  • Wednesday, October 29, 2014
  • 5:30 PM - 8:00 PM
  • We will meet at: Traffic Jam & Snug, 511 W. Canfield, Detroit, MI 48201


  • Current members of MSED.

 MSED October Event


"Shinola Detroit:

An Inside Look at the Company's Story"


presented by:

Bridget Russo

Marketing Director





From world-class watches to bicycles to leather goods and more, Shinola Detroit is shining a bright light on our City. 


Marketing Director Bridget Russo will discuss the company's brand strategy, their story and goals for the future.


****All attendees are automatically

entered in a Drawing for a

special tour of the Shinola factory

for up to 4 people!**** 




 5:30pm - 6:30pm ~ Registration, Networking and Hors d'oeuvres at Traffic Jam & Snug

 6:30pm - 6:45pm - Walk to Shinola Detroit

 6:45pm - 7:30pm ~ Presentation/Q&A at Shinola

 7:30pm - 8:00pm ~ Networking & Browsing in the store



About the Speaker:

Recent Detroit transplant Bridget Russo singlehandedly coordinates Shinola's marketing efforts from the company’s headquarters on the fifth floor of the historic Argonaut building. A dyed-in-the-wool New Yorker, Bridget moved to the Motor City from Tribeca New York last year because she believes it would be insincere to direct the company's marketing efforts from anywhere else.


Looking back on her career, she made a name for herself in the fashion industry for pursuing projects she finds inspiring, and which hopefully inspire change in the world. This attitude took her across Africa during her time working with Ali Hewson and Bono at Edun, a company committed to reducing poverty on the African continent through increased trade. She also ran her own consulting company, called Passion Projects Consulting, which focused on fashion ventures with a philanthropic angle.


Although some of her New York friends thought she was crazy to join Shinola, the chance to be part of a new American manufacturing company based in Detroit was too enticing to pass up. Though the Motor City faces some serious challenges, she feels a buzz in this town that reminds her of New York a few decades ago. In today's Detroit, anything is possible, and she's excited to see what direction it takes as entrepreneurs, artists, and other creative thinkers continue to move here and collaborate.


MSED Event Cancellation Policy: Cancellations will be accepted until 5pm on Thursday, September 25th. Cancellations received by this date will be refunded less a 10% administrative fee, with a minimum charge of $5. Refunds cannot be issued for cancellations received after this date; however, substitutions for another person to attend in your place are gladly accepted.

Contact Us
(248) 643-6590

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Troy, MI 48099

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