220217 MSED Speaker Series: "Don't Get Sued--Protect Your Creativity. What Marketing Needs to Know About Patents, Copyrights, Trademarks and Trade Secrets" February 17, 2022

"Don't Get Sued-Protect Your Creativity. What Marketing Needs to Know About Patents, Copyrights, Trademarks and Trade Secrets" Presented by William H. Honaker, Dickinson-Wright PLLC Original webinar on Thursday, February 17, 2022. Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation. In this fast-moving program, you will learn: · The 5 Pillars of IP Value · How to protect your ideas, innovations, and brand from being stolen · How to avoid being sued, or worse · How to create an inventory of your most valuable IP assets · A simple system to recognize, prioritize and maximize business value